World News – USA – Chipotle launches cauliflower rice as customers demand keto-friendly options but cost almost as much as guac

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Chipotle is bringing cauliflower rice to all locations in Canada and the US during the summer after a limited release in certain cities.

The coriander-lime-cauliflower rice is available from the 4th. Available for a limited time on January 1st, though Chipotle hasn’t stated how long that will take. Customers can order the option in place of white or brown rice for an additional $ 2 per order. To promote the product, Chipotle announced that orders of $ 10 or more that contain cauliflower rice will be waived delivery charges.

Chipotle first tested cauliflower rice at 55 locations in Denver and Wisconsin this summer after the brand found customers frequently asked about the option. « Chipotle fans crave more plant-powered, better-fit options that align with the latest health trends and highlight the benefits of real food, » said Chris Brandt, Chipotle’s chief marketing officer, in a press release. « That’s why we’re excited to offer cauliflower rice nationally and to help our fans achieve their diet or lifestyle goals. « 

Read More: Shake Shack, Panera and Chipotle are opening the drive-thru to keep up with fast-food competitors like McDonald’s and Taco Bell

The cauliflower rice contains four carbohydrates per serving and complies with the dietary restrictions of Whole30, Keto, Vegan and Paleo. Chipotle is also introducing new lifestyle bowls specifically designed for keto, whole30, vegan and vegetarian dieters to enjoy healthier options and « support fans’ wellness resolutions for the new year ». These bowls are only available through digital orders.

Chipotle’s digital sales exploded during the COVID-19 pandemic, accounting for more than half of sales in 2020. Now the brand is investing in building more « Chipotlanes », which can only be ordered online, and in opening new locations. In a call for profits, CEO Brian Niccol said Chipotle plans to more than double its locations.

Keto-friendly fast food options have increased in recent years. In 2019, Blaze Pizza introduced a keto pizza crust option made with flax seeds, eggs, and cheese instead of wheat flour for a network of six grams of carbohydrates.

Chipotle Mexican Grill, Cauliflower, Coriander

World News – USA – Chipotle launches cauliflower rice as customers demand keto-friendly options but cost almost as much as guac
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Ref: https://www.businessinsider.com

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