Warner Bros. has announced that they will be releasing their entire 2021 board in cinemas and on HBOMax at the same time. These include much-anticipated fan tariffs like The Matrix 4, The Suicide Squad, Denis Villeneuves Dune, and Godzilla vs Kong. The films will be shown on HBOMax for a month and then stay in theaters with a normal release schedule for VoD and home media.
Other Movies Affected: In the Heights, The Many Saints of Newark, The Little Things, Judas and the Black Messiah, Tom and Jerry, Mortal Kombat, Those Who Wish Me Dead, The Incantation: The Devil Made Me Do It To Do It, Space Jam: A New Legacy, Throwback, Vicious and King Richard.
WB already announced that the long-belated Wonder Woman would be released simultaneously in 1984, but the move to stream the entire year edition is an absolute shock that will turn the entire entertainment business upside down – for now more than before the pandemic.
Ann Sarnoff, chairman and CEO of WarnerMedia, described the model as a « unique one-year plan ». « Company executives have emphasized that the initiative is not expected to continue until 2022 or beyond. It is seen as a temporary solution in response to the ongoing global health crisis. « .
“We live in unprecedented times that require creative solutions, including this new initiative for the Warner Bros.. . Pictures Group, ”Sarnoff said in a statement. “Nobody wants to bring films to the screen more than we do. We know that new content is the lifeblood of the theater show, but we need to balance this with the reality that most theaters in the US have. S.. . is expected to operate at reduced capacity in the course of 2021. ”
« With this unique one-year plan, we can support our exhibition partners with a steady pipeline of world-class films and give moviegoers who may not have access to theaters or may not be ready to go back yet a chance -Watching movies, ”she continued. “We see it as a win-win situation for film lovers and exhibitors and are very grateful to our filmmakers for working with us on this innovative answer to these circumstances. ”
This is a sign of how tight the US cinema market has become. More than 60% of US theaters are closed in some form, and there is no relief in sight. Studio boss Toby Emmerich said: “Unfortunately the U. . S.. . was one of the most limping markets in terms of theater. Outside the U. . S.. . In countries like China, South Korea, Japan and parts of Western Europe, our films will only be available in theaters. We believe these markets can do better. ”
WB’s parent company, AT&T, is already facing billions in debt from the studio purchase, and how a full year of expensive home-streaming movie debuts affects the bottom line is a no-brainer.
At least more people have a reason to subscribe to HBOMax, which many factors have marred its rollout and which is still not available on the Roku, one of the most popular home streaming services.
« After reviewing all of the options available and the expected level of cinema attendance over the course of 2021, we concluded that this was the best way for WarnerMedia’s film business to orientate itself over the next 12 months, » said Jason Kilar, CEO of WarnerMedia. “More importantly, we want to offer consumers 17 remarkable films year round so that they can choose and how to enjoy those films. Our content is extremely valuable unless it is on a shelf and nobody sees it. We believe this approach serves our fans, supports exhibitors and filmmakers, and enhances the HBO Max experience and creates value for all. ”
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Warner Bros. . , 2021, WarnerMedia
World News – US – SHOCKER: The Suicide Squad, Dune and more WB 2021 films debuting on HBOMax – The Beat
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– SHOCKER: The Suicide Squad, Dune and More WB 2021 Films Debuting on HBOMax
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