Updated: 26. November 2020 18:56 IST
Bengaluru (Karnataka) [India], 26. November (ANI / BusinessWire India): The Indian Premier League (IPL) 2020 culminated after eight weeks of competition in the UAE amid great fanfare. With a new venue, changed schedule, and games in empty stadiums, it was an unprecedented time for the league, but a challenge that was mastered in a great way. The coverage of the IPL and its consumption also saw a sea of changes without the crowds at the venues. India’s leading news platform, Asianet News, has announced itself as a one-stop destination for sports fans with extensive and inventive coverage of the IPL in 7 different languages - English, Hindi, Bangla, Malayalam, Kannada, Tamil and Telugu. Asianet News’ robust match center featured live scores, ball-by-ball commentary and interactive widgets in each of its languages, plus over 1500 videos and 6000 articles to appeal to not only serious cricket fans but also casual sports fans. By providing a localized approach to the IPL and wide international coverage through its clean and thorough cricket platform, Asianet News was able to reach 7 native speakers and gain tremendous traction during the tournament. Because of this unique approach to the IPL, the company saw a staggering 350 percent growth in unique visitors and a 1290 percent growth in page views from the 2019 IPL. The IPL also helped the organization break the 1 billion pageviews mark with 1 registration. 3 billion page views and 75 million users in October 2020. However, it wasn’t just the sports fans who enjoyed the offer. Brands from various industries have partnered with Asianet News to take advantage of its presence in the United Arab Emirates (IPL 2020 host country) and India.
Unilever International came on board through its Brooke Bond Red Label and Lifebuoy brands as the presenting sponsor for Asianet News coverage of IPL 2020. As an exercise to get in touch with cricket fans, Lifebuoy has also partnered with the platform to run weekly competitions during the tournament. One of the greatest fantasy cricketers, MyTeam11, saw this as an opportunity to expand its user base by increasing the penetration of the local audience. They were the associate sponsors of Asianet News’ IPL coverage in four languages - Malayalam, Kannada, Tamil, and Telugu. The two-wheeler giant Honda also came on board as Auto Partner. After causing a sensation with the IPL 2020, Asianet News continues the comprehensive and comprehensive approach of Asianet News to sports coverage for all major upcoming tournaments. « Despite its numerous languages and regional audiences, the IPL never had a deep local flair in its sports coverage. Our market research and user feedback shaped our plans for the IPL, and we set out to bring rich content, statistics, live scores, comments, and data in all seven languages to our audiences, which were well received by our users. We will bring more sports properties to market, with our regional language strategy at the center, « said Abhinav Khare, CEO of Asianet News Network, explaining the company’s strategy. This story is provided by BusinessWire India. ANI is in no way responsible for the content of this article. (ANI / BusinessWire India)
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