Weltnachrichten – AU – Nine announces first appointments for the new Powered Enterprise division


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Nine announced the appointment of Nicki Kenyon and Michele O’Neill as the first executives for the newly launched Powered Enterprise Division.

Kenyon has held leadership positions in global companies and startups in Australia and the Asia-Pacific region, most recently as General Manager Marketing for the leading industry tour operator Visit Victoria and prior to that he was regional vice president for digital and marketing transformation at APAC for Visa Headquarters in Singapore.

O’Neill has worked for Edelman as Global Strategy Partner outside of London for the past three years and previously held leadership strategies at WPP and IPG agencies in Europe as well as at Joy and VCCP in Sydney.

The move home is also a return to Nine for O’Neill, who began her career as the first camerawoman for Australian commercial television in 1980.

Both have been named Director of Powered Enterprise, reporting to Liana Dubois, Director of Powered, and will be charged with leading Powered Enterprise, the newly introduced entity tailored to meet the needs of key C-Suite customers, looking for partners who understand and can meet their changing needs for business growth.

Nine said at the time of the Powered Enterprise division’s announcement, it wasn’t about a single ad campaign or product launch, but rather conversations aimed at understanding a company’s horizon planning and helping shape strategies and ideas in some way deliver that no other Australian media company can.

Kenyon said, « As a client-side marketer, I have always been motivated to drive business growth and make impact through progressive, strategic, and accountable marketing. « . I am excited to bring the Powered Enterprise offering – where content, data and technology come together in meaningful, connected and actionable ways – to our customers to maximize marketing effectiveness and achieve business results. ”

O’Neill said, « Finding compelling and distinctive ways to motivate and move people is at the core of how the brand helps the company grow. What drives people to make decisions about the brand and therefore the store they shop from is changing. The potential for alchemy in Powered Enterprise is exciting. It draws on the size and extraordinary content, data and technology of Nine and turns them into big business ideas that move us more. ”

Top photo: From left to right: Liana Dubois, Director of Powered, Nicki Kenyon, Director of Powered Enterprise – Melbourne, Michele O’Neill, Director of Powered Enterprise – Sydney

Nine Network, Marketing, Media

World News – AU – Nine announces first appointments for the new Powered Enterprise division
Associated title :
Nine reveals first dates for the new one Powered Enterprise Division
Nine Appoints Directors for New Powered Enterprise Unit

Ref: https://www.mediaweek.com.au


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